Cultural Travel on the Rise

Everything goes through ebbs and flows, and cultural travel is no different. Perhaps it is because of the increase in Baby Boomers, that cultural travel and guided tours are on the rise, but this appears to be a trend that is steadily rising. Seniors especially want to be assured that they can experience a culture without fear of glitches or the concern over where to go and what to do.   At the IBT tourism fair in Berlin, new research has revealed interesting new trends in travel.

tour bus

Tour Bus-Cultural Travel is Up


Releasing its latest trends report at the event, tourism analyst IPK International revealed that the fastest-growing type of holiday in 2011 were tours, which jumped by a whopping 12 per cent on the number taken in 2010.

The total number of outbound trips taken by Europeans rose 3.5 per cent to 414 million, IPK said, slightly below the global growth of five per cent.

What about the United States? Is cultural travel a growing trend in the U.S.? According to the “Americans for the Arts” research relevant to cultural travel, the movement is vital in the U.S. as well.

TIA studies also found that cultural travelers are one of the industry’s most lucrative markets.  In fact, 81 percent of the 146.4 million U.S. adults who took a trip of 50 miles or more away from home in the past year are considered cultural tourists.

In addition to its direct economic impact, tourism can improve quality of life and build community.  When the arts and tourism communities work together to highlight the unique character of a place, they can harness market forces to educate and entertain visitors, preserve cultural assets, and engender community pride in its heritage and way of life.

Whether you are a baby boomer seeking meaningful experiences with cultural travel, or a younger traveler, cultural travel is here to stay. Traditional cultures and their ceremonies and beliefs are fading as technology seeps into their environments. It is essential that we, as human beings, embrace diversity and difference through a willingness to travel and open ourselves to new experiences. Cultural travel is on the rise. You can read more about the European changes in travel here. Go to the Americans for the Arts statistics here.


Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

My Favorite Books